If you hear "SEO" and all you can think is "Aaaahhhuuuummm, yeah I know SEO is imporant, but errrmm what/how/when/why???"
...this is for you.
Most of the free content out there that talks about SEO is either super vague and basic or super advanced and technical. None of it really explains the whole gamut of all the different things that go into needle-moving SEO.
And so when I talked to bloggers and online entrepreneurs about SEO, the questions I was usually asked were about tech or plugins or Squarespace vs Wordpress.
Because, well, that’s what SEO is, according to all that content they’d read.
But I’m gonna course-correct that thinking with the best metaphor ever using my favorite dessert of all time:
🥧
If you think of digital marketing as a table at a party covered in a whole bunch of different kinds of pies…
(Weird, I know, but stick with me)
… SEO is kind of not really its own pie.
The Social Media Marketing pie is over there, and the Email Marketing pie is over here, and the Content Marketing/Blogging pie is next to that, and the Facebook Ads pie is over there, and the PR pie is over there, and the Web Design pie is right next to the Web Development pie (and your cousins are all arguing over which is tastier).....
You get the idea.
Well, the SEO pie isn’t really its own pie.
It’s a pie pan filled with slices from a whole bunch of different other pies.
It’s got a slice of Content Marketing pie, and slices of Web Design and Web Development pie, and a slice of PR pie (yes, really!), and a tiny wedge of Social Media pie, and then a big scoop of miscellaneous Google-algorithm ice cream on top, melting and oozing between the slices and mixing in with the fillings…
So basically (in regular people words), getting traffic from search engines isn’t just “SEO-ing”.
The only way to make sure your site is getting all the SEO traffic you can is to make sure all these different sides of SEO are optimized.






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